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How to Use a BBB Ethics Nomination To Win New Business
By: Tony Payton
Document Solutions of Springfield Inc. was recently named as one of the top three most ethical small businesses in Springfield, Missouri. While they didn’t ask for accolades, owner Greg Tigges and his team welcomed them along with the positive impact it bestowed upon on their business.
A recent conversation with Greg proved a wealth of information about how and why they were nominated. I think the insights are worth sharing with Xerox channel partners who haven’t considered using award nominations like this as a positive marketing opportunity.
The BBB Torch Award
Good ethics are fundamental to success
Timing is everything
BBB Nominations – the gift that keeps on giving
Awards are free publicity
My observations from the outside looking in
In my role at Xerox as the Agent Business Manager, I’ve seen the positive impact this nomination has had on Greg and Lisa’s business. I encourage all Xerox channel partners, to take heed of Greg’s advice and look for ways to strengthen local community ties by joining local business networks and communities such as the Better Business Bureau.
While Greg and his team never set out to get an ethical award nomination, now that they have, it has made a big difference. I congratulate Greg and the Document Solutions of Springfield team for the nomination and for how they have used it to win new business.