What is a SSL certificate?
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. In the past, SSL was used to secure credit card transactions, data transfer and logins, but more recently it’s becoming the norm when securing browsing of virtually all websites or social media sites. As you may know, Google is so powerful that they can often set the rules. Well, in the case of SSL, they have. If you do not have SSL, your website search rankings will not be as high as they could be. That is reason enough to set it up.
What happens if I do not have SSL or Secure Certifcates for my website?
Earn Your Users’ Trust. When a user sees an SSL certificate, they can have confidence that their data is secure when it makes it’s way to your web server. An SSL certificate adds credibility and confidence to your website. If you do not have an SSL certificate, your viewer will most likely get a message across their screen saying that your site is not secure and it will ask them if they want to proceed. Most users will not and will navigate away! Don’t lose your viewers!