Complete Website Management
While we are known for our digital mastery, assisting hundreds of dealers with
their online marketing, we actually do so much more.
Up-To-Date Product Catalogs
Need we say more? Many dealers have flimsy websites that link their viewers over
to the manufacturer’s site when it comes time for product information. This is
the worst thing that you can do! Are you making this mistake? Now, while viewing
products on the manufacturer’s site, your viewer hits the “find a dealer” link!
Congratulations – you just lost that viewer because they are now calling another
dealer listed on the locator. They decided to call that dealer because they have
a better website than you! We can’t stress enough about how important having the
full product catalogs on your website. I know it’s a lot of work. Some dealers
think their IT person will update the products. Another wrong answer! It never
happens. Let your IT professional do what they do best and generate billable hours
for your dealership! Leave the heavy lifting to us. We’ll update all of your product
catalogs as the products are launched from the manufacturer. You’ll have nicely
laid out sections which are easy to navigate, such as “Color Multifunction Products”
with great graphics, the product name and number, a nice, clear image of the product
along with a few bullets. Your viewer can then click a brochure graphic to quickly
download the product’s full-color brochure. When your viewer likes what they see,
they can click “Request a Quote” to submit some of their information and start
the sales process!
We see many websites that look outdated and many that look so similar in this
industry. Stand out from your competitors! Why not have your site open with a
beautiful picture of your city while saying “Welcome to XYZ Business Solutions
– Your Local Authorized ABC Dealer”. The next slide can showcase one of your product
offerings. Easily login and select the homepage slides that you‘d like to display.
We have folders for each manufacturer and also general folders for general slides.
These slides may be for Holidays like Happy 4th of July, Happy New Year, Happy
Holidays, etc. There are folders for sporting events so you can pop up a football
slide in time for the Super Bowl or a basketball slide for the NBA playoffs. More
folders aren’t product specific and talk about Document Management or Device Security.
We are happy to make slides for you for other sides of your business, for an upcoming
open house or event or anything else you may want to showcase.
Online Customer Service & Support
You’ve worked hard for many years, doing the right things to get your good name.
Your dealership is known for providing excellent customer service. It’s important
to extend your good name and excellent customer service to your online presence
as well! Since we know your business needs, we have any customer form you can
think of. Of course your customers can click – about us or request a quote. How
about enter a meter read, request a service call or request or order supplies?
These requests will now come directly to you 24/7. If you are using a service
like e-automate, we can have these links or buttons go right to your e-info login
if you prefer. Why not try the “Register to WIN” form? While out prospecting,
sales reps can say hello and introduce themselves and tell the potential client
to visit your website to register to win a $ 100 Best Buy Card. (or anything you’d
like.) Now, this unknown company goes online, sees your great website and fills
in all of their company’s information as well as their competitive equipment data.
Wouldn’t you like to receive their machine make and model, monthly clicks, lease
end date, equipment contact person, etc.? That’s a rhetorical question! We have
company surveys that are a great to email a new client after a new machine training
to see how you did. Or, service surveys that are great after a service call or
really anytime all year to ensure your techs are doing their best to make your
clients happy. Open house or event registration forms – the list goes on and on.
If you prefer, we can make a custom form or survey for your needs.
Unlimited Custom Content
There is no limit to what can be added to your website. Custom content, specials,
community involvement, company awards, customer testimonials, team pictures or
pages, videos, etc etc. Are you getting excited? Call us today and we’ll have
your site LIVE in just a few days!
Direct Marketing Services
Of course we can help you with your email marketing campaigns but
did you know that we also provide direct mail marketing? Traditional
marketing does still work. Are you looking for custom flyer or a
postcard? We offer turn-key services from design to print to mailing it
out! By the way, most manufacturer co-op programs with quickly approve
Machine ID Labels
We provide this service for a convenience to our clients. Everyone should be
putting machine ID labels on their equipment. The truth is that many dealers aren’t
doing it. They are busy and haven’t had a chance to update their old label. Or,
they may have printed labels in house on “Avery Labels” that quickly got dirty
or had the image rub off. Well, we simply want to help our dealer clients with
a problem they are having while helping point clients and potential clients to
their websites! We will change you just $ 50 for the design and setup of your
labels. Then you can print it anywhere you’d like. We have found that a roll of
500 coated labels, professionally printed, costs just $ 100 or so.